Join Us on Eurovision: "Building Bridges"

Friday, September 12, 2014

"Building Bridges" - Eurovision slogan 2015

Yesterday the Austrian broadcaster ORF revealed the Eurovision slogan for 2015.

BUILDING BRIDGES

Behind this slogan is the creativ agency PKP BBDO. The concept will connect the variety of ingredients of the upcoming event. It's planed to visualize the concept from the logo 'Building Bridges' to the on-screen graphics.

"After the decision for Vienna as the host city and the nomination of the complete core team, we have set another important milestone on the way of organising the world’s largest TV entertainment event by choosing the slogan. With "Building Bridges" we have chosen a theme, the idea of Europe with the uniting character of music and that in Vienna, the traditional capital of world music in the heart of Europe." said Dr. Alexander Wrabetz (General Director ORF).

"The end of the Second World War marks the 70th time European countries shake hands with each other - in Austria, the country that has always assumed a central role as a mediating instance, as a bridge between the East and the West. We understand this slogan as a logical extension of the idea Conchita Wurst formulated at the 2014 Eurovision Song Contest and also lived: the importance of openness, tolerance across all borders for a joint interaction. With the song contest in Vienna, we want music to build bridges across borders, cultures and languages. In light of the unifying power of this great common European event, we invite all to build bridges and to join hands." continued Dr. Alexander Wrabetz

"It's a great slogan that captures what the Eurovision Song Contest has been all about since 1956 - bringing people together. We are looking forward to continue building with our colleagues in Austria for the next eight months - it will be the biggest bridge ORF has ever built!" says Jon Ola Sand (EBU, Executive Supervisor of the Eurovision Song Contest)